Marketing

Does Coca-Cola’s AI Christmas Ad Misses the Moment

We looked at Coca-Cola’s new AI-generated holiday commercial, a soulless video created at unprecedented speed. Instead of magic, it highlights the widening gap between AI efficiency and human resonance. Bold big ideas Speed without soul – Production dropped from almost a year to about […]

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Curated Content

Now we use AI instead of Search, Is SEO Dead?

SEO (Search Engine Optimisation) has been the king of online visibility for years, but the game’s expanding. We’re now in the era of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). SEO still matters – Build authority, rank, and drive long-term traffic, but

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