Hey I’m Andrew the founder of Preductive. For those who are curious below is quick post explaining why I am passionate about using team momentum and AI driven productivity to improve performance.
My obsession with Purposeful Productivity comes from three things:
- Neuroscience in Leadership: I love leadership, understanding how the brain works, and how that insight can shape better leaders, teams, and personal growth.
- Productivity in practice: I’ve read over 30 productivity books, experimented, failed often, and developed practical models. I’ve developed training for individuals to help them get more of the important work done, with less stress and without doing more hours!
- Technology that helps humans: I’ve been coding and creating tools since I was a teenager. I know how easy automation can be, and how powerful it is when done right. AI is accelerating how technology can help us.
These passions aligned with our vision of ‘People Matter ∴ Do Good’ and became: Purposeful Productivity.
It’s the convergence of two powerful paths:
- Thriving: Purpose-led, human-first teams doing meaningful work and growing in the process.
- Driving: High-performance, outcome-focused teams delivering real value with smart systems.
As the founder of medium-sized private organisations, I’ve seen many struggle with:
- Being purposeful: Most companies have a purpose. Far fewer operate purposefully.
- Being productive: Mid-sized organisations are often stuck in the messy middle. Research shows they’re up to 22% less productive than larger enterprises.
But it’s not because they care less. It’s because they often lack the space, expertise, leadership development, and access to technology, that enable real momentum.
∴
That’s what I want to change.
That’s what this email, and the business idea I’m validating, are all about: supporting organisations to drive productivity and build thriving, purposeful teams.