Electronic Arts’ push to integrate AI into game development isn’t going as planned, reports Futurism. The goal was faster content creation and more efficient workflows, but developers say the tools are instead slowing them down and eroding creative morale.
Key insights:
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AI friction over function. Rather than saving time, new AI systems often require tedious corrections.
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Creative disconnection. Developers feel sidelined as automation replaces collaboration.
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Lessons for leaders. Speed without strategy can kill innovation.
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AI can’t fix poor design or weak culture. Without clarity and co-creation, automation risks draining the very creativity it aims to enhance.
