Business Insider quietly embraces AI drafts

We spotted a report in The Verge that Business Insider is letting its reporters use AI to draft stories. The twist? Readers won’t necessarily know.

  • AI allowed in drafting – Journalists can now use approved AI tools for research and first drafts.

  • No disclosure required – The policy doesn’t oblige writers to tell readers when AI was used.

  • Humans stay accountable – Byline authors remain responsible for fact-checking, tone, and accuracy.

  • Crisis response – The move comes after BI pulled essays linked to fake bylines and questionable content.

AI is slipping behind the curtain of journalism. Should newsrooms make AI use visible, or will quiet adoption become the new normal?