Business Insider quietly embraces AI drafts

We spotted a report in The Verge that Business Insider is letting its reporters use AI to draft stories. The twist? Readers won’t necessarily know.

  • AI allowed in drafting – Journalists can now use approved AI tools for research and first drafts.

  • No disclosure required – The policy doesn’t oblige writers to tell readers when AI was used.

  • Humans stay accountable – Byline authors remain responsible for fact-checking, tone, and accuracy.

  • Crisis response – The move comes after BI pulled essays linked to fake bylines and questionable content.

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AI is slipping behind the curtain of journalism. Should newsrooms make AI use visible, or will quiet adoption become the new normal?